Register a domain in the .РФ domain zone

Registration of .РФ domains

In Runet, the .РФ domain is a relatively new phenomenon. Meanwhile, the popularity of the Russian-speaking domain zone is growing rapidly, and there are many reasons for this. The main one is the desire of owners of domestic sites to write the address in Cyrillic letters and promote their brand more efficiently. The segment is growing rapidly and already includes about 900,000 domains.

What makes Russian domains attractive

Some SEO specialists warn against the purchase of domains in Russian, referring to the difficulty of perception of such addresses by foreign users. In other words, you can count only on your compatriots, and users in, say, the U.S. will find such addresses hard to use. However, these disadvantages are more than offset by other advantages:

1. The ability to enter the promoted query in the domain name.
2. Convenient positioning for government agencies that are not focused on foreign traffic.
3. Good memorability (suitable for business card sites).
4. You can buy a .РФ domain at a relatively low price.
5. Now you do not need transliteration (previously it was difficult to design advertising banners and commercial ads on third-party resources).
6. Ease of registration.

The key format for the Russian-speaking segment of the World Wide Web is IDN. The scope of application seems limited, but we should not forget about Russians living abroad, as well as citizens of the former Soviet republics. Among these categories of users, .РФ domains are not just in demand, they are quite popular. The native language increases the level of trust in the project and significantly improves usability. Many citizens staying outside Russia are patriotic and warm to the Cyrillic script.

IDN support and search engine promotion

IDN-format is quite convenient to use and assumes the presence of an extended character base. In addition, nothing prevents you from registering sites in other languages, as IDN does not exclude such a possibility. The punycode encoding allows you to translate national names into the format of foreign zones.

Russian domains attract SEO specialists with the ability to promote their project as quickly as possible in the vastness of Runet. A key phrase included in the address bar brings additional visitors to the site. Search engines favor keywords in the domain name, and experts take full advantage of this.

Here are some other interesting points:

• DNSSEC technology improves security;
• simplified DNS allows efficient management of subdomains;
• attackers are deprived of the option of redirecting other people's nameservers;
• simplified registration of .РФ domains does not require special knowledge from the site owner.

Let's summarize. Cyrillic characters in the domain name are a great gift for the owners of many sites. Now promoting to the top of Russian-language search results is much more convenient. Order a domain right now!