To avoid possible problems with the launch and promotion of the site, you need to know how and where to register a domain. From this operation depends on the further promotion of the resource.
Participants in the process
Domain registration involves the participation of several persons.
Domain owner - an individual or legal entity that acquires the rights to use the domain name. The owner submits an application to the registrar or reseller. The rights and obligations of the parties are described in the rules for using the service. For successful registration, the selected domain name must be free and meet a number of requirements.
Registrars are organizations authorized to make transactions for the sale of names. The activity of these domain registration centers is regulated by agreements (RAA) with ICANN, as well as agreements with domain zone registries.
Resellers are persons authorized by registrars to sell domains and provide a number of other services. They are also engaged in hosting, creating mailboxes for e-mail, etc. Resellers do not have the right to independently provide services, all their activities are controlled by registrars.
Registrar operators, registries are persons who maintain the domain name registry. They accept requests from registrars or resellers to register domains.
What to pay attention to
When registering a website domain, it is worth paying attention to the following nuances:
Real data. You should not use fictitious contact information. Anonymous registration of the domain can come out sideways to the owner himself. In the case of verification access to the domain will be lost, and you can not get it back.
Mailbox. For registration is best to use the main mailbox. This will allow you to always be aware if something goes wrong. However, you should take care of the safety of personal data and set up two-stage authorization for the mailbox.
Proven service. To perform the operation, it is better to contact accredited domain registrars. Free domains that come with hosting, it is better not to use. There may be problems when transferring. It is best to purchase a domain name and hosting in different organizations. This will ensure reliability as well as quality of work.
Promotion in the network
Traffic is influenced by a large number of factors. Before purchasing an address, you need to familiarize yourself with them.
Time of existence. If you want to immediately increase the rating of your page, it is worth buying an old domain. Search engines react positively to long-established pages. New portals are perceived with suspicion. To promote a new name, you need time and positive statistics of attendance: low bounce rate, etc. However, there may be a danger of acquiring a resource that previously contained prohibited content and is in the blacklists of search engines.
Soundness and memorability of the name, as well as its relationship to the subject of the site. Ideally, the name should appear in the query, which the user enters in the search bar. The appropriate combination will favorably affect the volume of traffic.
Validity. Search engines respond well to long-term pages. If you purchase a domain for a few years, it will increase your chances for the first lines of rendition. However, it is worth considering the specifics of your business. If you doubt that you will be engaged in the project for a long time, it is better to make domain registration for a year.
How to register your domain
To get the right to use the domain name, you need to perform the following actions:
Familiarize yourself with previously created sites in the selected zone. Pay special attention to pages similar in subject matter to your future resource. If there are competitors, familiarize yourself with their sites.
Come up with a unique sequence of characters for the address bar. From how successful will be your name, depends on the success of the promotion of the entire site in the network. Do not use a large number of words - the maximum size of three words. The combination should be easy to read and memorize. Do not abuse with numbers and hyphens.
Determine the degree of uniqueness. To check free domains, you can use special services. The number of free names depends on the zone you have chosen.
Fill out an application for purchase. Here you need to specify your contact information. To buy domains in some zones (for example, .ua) you need to provide additional information.
How much is registered domain? First, the selected name is checked for uniqueness and compliance with the requirements of the selected zone. The resource passes into the possession of the buyer immediately after payment. Some zones, such as .ua, are manually checked, takes 1-2 working days.
Where to apply? You can choose and register a domain online. To do this, it is best to contact a trusted company. For example, on services Regery.
