Domain Parking: Concept and Practice

Domain parking is an intermediate stage between the purchase of a domain and its subsequent operation on the site. It allows you to times reduce the cost of maintaining the domain, and in some cases - and in some cases - and earn on it. Under this concept means a special DNS-support of the domain, which guarantees its smooth operation. It is parking makes it possible to create servers responsible for different areas of functioning of the project. So, you can separately create a server for mail, for the work of the portal.

When is it necessary to use domain parking?

There are several moments when it is necessary to use domain parking:

1. The need for domain parking usually arises when the user begins to broadcast his project on any third-party resources. This is especially true if the hosting has a different provider, or any proprietary equipment is used, which was created by their own efforts.
2. Parking is required and in cases where the user does not have its own resource, but has already come up with a domain name. In this case, parking will help to assign the right name, so that no one will do it faster.
3. Do not do without the use of parking and in the case where the user does not have their own servers-DNS or he does not plan to take DNS from the hoster, which is located all his resources.
4. It is possible to park a domain, using it as a way to place online advertising on domains that do not take for resources.

Features of parking

Such a phenomenon as domain parking is considered the most powerful subspecies of click-throughs. Their difference is that people visiting a parked site can get information as close as possible to what they need, and this is taking into account the fact that visitors get to such a domain by accident.

Parked domains are often confused by visitors with the sites themselves. This arises due to the fact that companies offering the service of parking domain, apply in their work special templates, which are almost no different from the templates of sites.

From parked domains you can get profit, which is achieved through user clicks on advertisements. The amount of such income depends on the service that provided the parked domain.

Previously, before the emergence of such a phenomenon as parking domain names, it was possible to connect contextual advertising only to sites with an attendance of 100 people. Now you can reserve a domain to create contextual advertising even for sites with zero attendance.

This is important!
Individual search engines often ban parked domains. This usually occurs in cases where the indexing of the portal is not prohibited by a special file robots.txt.

Parking domain gives the opportunity to reduce the cost of maintenance of unused domains. According to statistics, today is not used more than 40% of registered domain names. But they give the opportunity to let a small but stable income. However, the main advantage of such parking is that it gives employers the opportunity to increase their audience, begin to place advertising, increase their income and include in the list of services provided additional.