In RuNet, the domain of the Russian Federation is a relatively new phenomenon. Meanwhile, the popularity of the Russian-speaking domain zone is growing rapidly, and there are a lot of reasons for this. The main thing is the desire of the owners of domestic sites to write the address in Cyrillic letters and more effectively promote their brand. The segment is developing rapidly and includes about 900,000 domains.
Some SEO optimizers warn against the acquisition of domains in Russian, referring to the difficulty of perception of such addresses by foreign users. In other words, you can rely only on your compatriots, and citizens of the United States will not be able to acquire domains. However, these disadvantages overlap with other advantages:
The key format for the Russian-speaking segment of the world wide web is IDN. The scope of application seems to be limited, but one should not forget about Russians living abroad, as well as citizens of the former Soviet republics. Among these categories of .РФ users, domains are not just in demand, they are quite popular. The native language increases the level of trust in the project and significantly improves usability indicators. Many citizens residing outside of Russia are patriotic and warm to their Cyrillic font.
IDN-format is quite convenient to use and presuppose an expanded database of characters. In addition, nothing prevents you from registering sites in other languages, because the IDN does not exclude such a possibility. Encoding punycode allows you to translate national names in the format of foreign zones.
Russian domains attract SEO optimizers with the opportunity to promote their project as quickly as possible in the RuNet. The key phrase included in the address bar brings additional visitors to the site. Search engines have a positive attitude to the keys in the name of the resource, which is used by the masters in full.
Here are some more interesting points:
Summarize. Cyrillic characters in the domain name - a great gift for the owners of many sites. Now it is much more convenient to move into the Russian TOP issue. Order your domain right now!