Cyrillic domains are relevant for Russian-speaking Internet users. Such names reflect the specificity of the site and are well appreciated by visitors. This is due to the fact that foreign-language characters are perceived worse than the letters of the native alphabet.
Specificity of domains in Cyrillic
When creating Russian-language names, a special decoder is used. It is called Punycode. By international standards, such names are designated as Internationalized Domain Names or abbreviated IDN. Literally it translates as National Domain Names.
For the first time domains in Russian appeared in 2010. Later this idea was taken up by other Russian-speaking countries, including Ukraine.
Pages with these names can contain different content. The filling of the site depends on the specifics of your activity. No one regulates the content. The portal can contain informational material, educational technology, entertainment content.
Advantages
Cyrillic domain names have a number of positive aspects:
Memorability of the name. Words or just combinations of letters of the Russian alphabet are perceived better than the Latin alphabet. Such letter sequences are better memorized and reproduced. This directly affects the promotion of the resource on the Internet. When choosing an idn domain should take into account how well the sequence of letters combines with the specifics of the site. Ideally, it should be a short and concise summary, reflecting the specifics of the product, service, etc. A beautiful name for the site will increase traffic and increase the recognizability of the page.
Great choice. Domain zone rf or domains ukr compared to the foreign-language segment, have many more free names. To come up with a unique, memorable combination is easier in the native language than in English. Most resources are registered in foreign zones. Around the world, it is preferred to use addresses in the Latin alphabet. Therefore, all adequate character sequences are already occupied there.
Specificity of perception. Native letters in the address bar arouse more confidence in Russian-speaking users. This is especially true for those who have a poor command of English. The user sees the domain name in Russian and immediately realizes that he got to the domestic resource. This contributes to successful promotion and favorably affects the competitiveness.
The degree of prevalence. Sites with a Cyrillic domain are adequately perceived by search engines. Search engines do not downgrade sites in the output, and give at a relevant query. Such resources support all browsers and load such pages correctly.
Visual perception. A meaningful sequence of letters directly related to the specifics of the site is well perceived by potential customers. Cyrillic sites look especially beautiful on signs, posters, billboards. When voiced on radio or television, such combinations are easily perceived. The user can easily remember the key query and enter it into the address bar.
Disadvantages
Among the disadvantages of Cyrillic domains it is worth noting:
The need for encoding. To work with such sequences of characters, a Punycode decoder is used. Decoding is mandatory according to Unicode standards. Search engines perceive the domain in Cyrillic not as a combination of words, but as a code. It looks like this: xn--80ajlclmjgdnf.xn--j1amh. Punycode converter is used to decode 37 characters. They include letters of the Latin alphabet and numbers from 0 to 9. The hyphen is also used during operation.
Difficulties in the design of links. On a resource with a similar name, you can adequately set the transition with the help of an anchor link. But if you need to specify a direct link, you will have to attach a code of this kind: xn--80ajlclmijgdnf.xn--j1amh. This does not look very nice.
Choice of hosting. Before you register a resource, you need to choose a hosting that will support it.
Market limitation. Cyrillic sites are poorly perceived by foreign users who traditionally use the Latin alphabet in the address bar.
Limitation of coverage. Cyrillic names may not function adequately in some zones. They may simply not be supported by the server. Before you buy and register such a combination, it is worthwhile to familiarize yourself with the zone of its action.
Previously, there were difficulties with the placement and promotion of such resources in the network. Now most services support names in the national language. The choice of such a name is justified if you do not plan to attract a foreign audience, but want to develop exclusively in the chosen zone.
